My name is Orlando Cruz and I am based out of San Diego, CA.

As a photographer I want my photos to imagine a bold, exciting world-one in which the subject, be it a product or a person, stands out, shines.

Viewers need to be transported, and my photos achieve that through careful compositions of color and tone. This is the end result of a process by which I bring the creative brief to life and make the subject part of a story.

This is the power that photography's always had for me. I recognized it when I took my first photo class, back when I was growing up in Puerto Rico. So, I apprenticed with photographers and shot for a variety of events. To each project I bring my experience and my keen eye.

The other part of my life revolves around my family, especially my kids. In particular, I want them to see how vital creativity and discovery are to a complete life.